One Constant, Three Stages.
Enterprise scale, hypergrowth, zero-to-one: Todd Tower has led transformation through all three. Tower Advisory brings that same identify-plan-execute discipline to your company’s next stage, fractional and embedded, with one person accountable for the result.
Proven at Every Stage
Enterprise Scale
Leading global cloud services at SAP meant owning a 2,700-person organization, a $300M operating budget, and $700M+ in annual contract value and redesigning how that organization operated to maximize retention and net present value across 37,000 customers. At that scale, a plan that only lives in a slide doesn’t survive contact with 37,000 accounts; the redesign had to hold across regions, product lines, and renewal cycles simultaneously, with Todd accountable for the outcome, not just the org chart.
Hypergrowth
Todd was there for the stretch that took Concur from a $17M company to a $2B platform. Hypergrowth transformation is a different problem than enterprise redesign: the operating model has to be rebuilt every 12–18 months as the business outgrows it, with no slack to pause and re-plan. Staying accountable through that meant the model and the team running it kept pace with the business instead of becoming the thing slowing it down.
Zero-to-One
Here the job wasn’t running an existing function better; it was building go-to-market from nothing, in a GM-scope role that also carried customer success and product. No department to fall back on, no precedent to inherit. Just three functions that had to work as one system from day one, with Todd accountable for all three rather than handing off the parts he didn’t own.
Live Right Now
This isn’t a case study Todd recounts after the fact. It’s a live engagement, running right now, exactly the way Tower Advisory is built to be hired: fractional, embedded, one accountable owner. A SAP partner launch and a full brand and go-to-market transition are running in parallel at a current client, on the same identify-plan-execute arc this page describes. Ask what’s shipping this quarter, not what shipped three years ago.